How to Choose a Real Estate Agent in Toronto

Every agent's advertising says they are the best and number one, so ignore the claim and check the record instead. Read their reviews on realtor.ca and on Google, and look at the listings sitting on their profile. An agent with no reviews anywhere on the internet is not a good sign.

You have seen it online and on the street ads around the city. An agent says I am the best agent, I am number one. The question people ask right away is who actually is first, and out of all these agents, how do you find a good one. I am Moe Asgarian, Principal Real Estate Broker in Toronto, and writing this in early 2025, here is the approach I would use to recognise the right agent and choose properly.

How Most People Pick an Agent

There are plenty of ways to find a good realtor, and most of them are not wrong. A lot of people ask their friends and the people around them. Others get to know different realtors through social media. Plenty decide based on neighbourhood and local advertising, the signs and flyers they see around where they live.

None of that is a bad start. The trouble is that each one gives you a narrow slice. A friend's experience is one transaction. A strong social media presence tells you someone is good at posting. Local advertising tells you who spends money on advertising in your area. You want something broader before you hand someone the biggest transaction of your life.

Reviews Are the Better Starting Point

Alongside all of that, a good way to find an agent is to look at their reviews. Not one review from one friend, but the record clients have left in public, on Google or on sites that deal specifically with real estate, where anyone can read it.

My view on this is straightforward. If a realtor has no reviews at all on the internet, that is not a good sign. In a business this competitive, and after enough closed deals, some trace of the work should exist somewhere you can find it.

Start With realtor.ca

One of the most accurate and best sites for this is realtor.ca. It is a credible site, and its owner and operator is the Canadian Real Estate Association, an official and trustworthy body that publishes a lot of the housing market statistics people rely on. Every realtor in Canada is a member of that association.

So if you have any doubt about whether an agent is good, check their profile there. You can read the reviews from that agent's clients in a place tied to official membership, which carries a different weight than a testimonial sitting on someone's own website.

Google the Agent the Way You Google a Restaurant

Google needs no introduction. You want to buy a computer, the first thing you do is search it. You want to go to a restaurant for dinner, you search it and look at the ranking and the reviews before you go. Buying and selling property sits in a different league entirely, so use Google for choosing a realtor too.

For reference, as of early 2025 I have more than 50 five star reviews on realtor.ca and more than 150 five star reviews on Google. I would encourage you to visit my profile on both and read what my clients wrote. Those friends were generous with their time, and it is an honour for me and my team that they were happy with the service Team Asgarian gave them.

Look at the Listings on the Profile

Reviews are not the only thing on a realtor.ca profile. You can also see an agent's listings there, and this part gets overlooked. The profile has two sections. One shows the listings belonging to the agent. The other shows the listings of the office that agent works in.

That distinction matters. An office can have a long list of properties while an individual agent has almost none of their own. Looking at both sections tells you how active the person in front of you actually is, rather than how active their brokerage is. On my own profile you can see several listings under my personal section.

Put It Together Before You Commit

Take the three together and you get a real picture. Reviews on realtor.ca, reviews on Google, and the listings sitting on the agent's personal profile. Add what your friends and neighbours tell you if you like, but let the public record carry the weight.

It is a small amount of homework, half an hour maybe, and it goes a long way toward a better choice. If you would like to talk about buying or selling a home, fill out the form at the bottom of this page or book a free consultation. Stay well and take care.