What Is This Home Worth? How to Price a Toronto Home in a Slow Market

As of July 2025 the market is slower, so pricing is the main job on both sides of a deal. To value a home: check when and in what kind of market it last sold, compare it only with homes that genuinely match and genuinely sold, then price it where the market is rather than where you wish it was.

I am Moe Asgarian, a real estate broker in Toronto, ranked 47th in the world at RE/MAX, and the thing I tell my clients and my friends most often is that the real profit is in the buy. If you buy a home for what it is genuinely worth, and you do not overpay, you made your money right there. The rest is the ordinary rise and fall of the market.

In a Slow Market, Pricing Is Where You Win

Pricing matters to the buyer and the seller equally, and in the condo market as much as in the house market. In a market that is running hot, nobody controls price. Offers arrive one after another and the sellers run the game. The market of the months leading up to July 2025 is calmer, and that calm is worth something, because it leaves room to work through more options instead of reacting to a bidding war.

Start With When the Home Last Sold

The first step is reading the trend of the market. Whenever somebody asks me what a home is worth, I ask what year it sold and at what price. It matters enormously whether that trade happened in a hot market or a quiet one. That single question gets you an accurate first estimate, and it protects you from a trap: people assume the real value of a home is whatever it last traded for, and that is not always true.

So look at the date attached to that price. Know the market that price belonged to, and judge whether the house or the condo sold into a hot market or a slow one. That is one step done.

Use Comparables That Actually Match and Actually Sold

The second step is comparison, and almost everyone does some version of it, checking what similar properties sold for, house or condo, it makes no difference. The method is usually the right one, but it does not suit the market of these months. As of July 2025 you cannot simply look at what similar homes were listed for, or even what they sold for, and set your price from there. You have to make sure the comparable carries the same conditions as the property in front of you: the same neighbourhood, the same square footage, the same bedroom count, the same features.

Then make sure it actually sold. Do not judge from a listing. In the months leading up to July 2025 homes may sit on the market for months and not sell, so a list price tells you what somebody hoped for and nothing more. Find the one property that is truly comparable to yours and measure your price against that one. Watch those two things and the second step is done.

Price It Honestly, Then Rank It Against the Competition

The third step is realistic pricing. What that means is that what we would like our home to be worth is not enough. The home genuinely has to be worth it, because a buyer can walk away and find another home very easily. One way to test it is to identify your competitors and work out where your property sits on that list. That ranking is what lets you price precisely.

Sometimes honest pricing changes the plan entirely. After pricing properly you may find that selling is not in your interest at all. If you are buying, you may find a home that for one reason or another is selling below its real value, and that is exactly where this market can be used well and turned into a profit. If you are selling, do what it takes to move up that list: make the price more reasonable, or make the terms attractive enough that buyers would rather deal with you than with the house next door.

Price Ahead of the Trend

Here is another thing you can do in a declining market. Look at what average prices in the area where you are selling or buying did over the past few months, say the past four months. Suppose prices came down about 2 percent a month. When you set your list price off recent sold prices, build that 2 percent in and price the home today at the number it would reach next month or two months from now. You pull buyers toward you now instead of chasing the market down, and you sell sooner.

Let Days on Market Tell You the Price Is Wrong

A home priced where it should be, a home that is genuinely good value, still has buyers in this market and sells in a short time. So watch the clock. If a property has been on the market more than about three weeks, and that is longer than the average days on market in its area, it tells you your price is not the right price and it has to come down. That is the clearest feedback this market gives you, and as of July 2025 it is worth acting on quickly.

If you want an honest number for your own property, or a read on whether a home you are looking at is priced below its value, fill out the form at the bottom of this page or book a free consultation. Stay well and take care.